Feel Sceen gives brands, the agencies that run their activations, and the large, sponsor-dependent event organizers who sell sponsorships decision-grade data on what their live experiences actually do. Between us we've held each of those seats, and Jalphy has built alongside frontier-tech engineering teams at fast-paced, venture-backed startups.
Global experiential spend in 2025, still measured by headcounts, post-event surveys and gut feel.
PQ Media, June 2026Brand marketing teams, experiential and holding-company agencies, and large sponsor-dependent event organizers.
Edge-AI sensors and software read anonymous sentiment and behavior on site, privacy by design, then report Joy Index, Sceen CPM and ROI in one CFO-grade report.
Total addressable market, with a $5.30B serviceable market across the U.S., EU27 and UK.
Feel Sceen bottom-up model, Oct 2026
Each of our three buyers has a founder who has done their job, and the product is being built by someone who has run frontier-tech engineering teams. That is our unfair advantage in getting into this market: we know the work, and the buyers know us.
Nichelle, a former MD at R/GA and Mojo Supermarket and EVP/GM at Highsnobiety, has led account relationships on brands such as Nike, Meta, Target, Old Navy and Estée Lauder, working with the brand teams that set the budget.
She was managing director of R/GA New York and of Mojo Supermarket, which won Ad Age Small Agency Gold in 2023, then EVP and GM North America at Highsnobiety, where she led marketing strategy for Champion ahead of its $1.2B sale. Ad Age covered each move.
Jalphy directed strategy and production for brand activations at Art Basel Miami Beach in 2024 and 2025. Nichelle ran marketing and strategy for AFROPUNK as it grew into a global festival, selling sponsorships without the data to prove them.
At Spearbit, Jalphy selected and ran the security-research teams that audited Coinbase's Base and Polygon zkEVM before launch. That was across more than 50 engagements with fast-paced, venture-backed startups, including Uniswap and OpenSea.
We also get into new categories early. Jalphy was MIDAO's first sales hire, selling a new legal entity (DAO LLC) created by the Marshall Islands' 2022 DAO law. Feel Sceen is a member of the NVIDIA Inception program.
His command advanced him to Hospital Corpsman Third Class ahead of the normal cycle. HM3 is the Navy's first non-commissioned officer rank.
He was the most junior corpsman to hold the senior line corpsman billet at 2nd Explosive Ordnance Disposal Company, the Marine Corps bomb-disposal unit at Camp Lejeune. In that billet he was responsible for the medical readiness and trauma care of Marines who disarm explosives.
He was one of 16 veterans in USC's 2019 cohort. That year USC launched its first extended Business and Entrepreneurship Week, taught with faculty from the USC Marshall School of Business and USC Viterbi, ending in startup pitches.
MIDAO worked with the Republic of the Marshall Islands on its November 2022 DAO law, one of the world's first legal frameworks built for DAOs. As the first sales hire, he sold a new legal entity, the DAO LLC, that hadn't existed a year earlier.
He spoke on the Dcentral Miami panel "Pitfalls and Promise: Managing DAO Legal & Regulatory Risks" on November 28, 2022. He also spoke at DAODenver 2023, the ETHDenver side event, and at Miami NFT Week 2023.
As Head of Customer Success, he ran more than 50 smart-contract audit engagements. He selected the researchers who audited Polygon zkEVM and Coinbase's Base before launch. Clients also included Uniswap and OpenSea.
He founded the Miami chapter of ForbesBLK and incubated a community of senior professionals and founders across the Miami area, building the network from the ground up. In October 2024 he organized, hosted and spoke at BLK Innovation Night, the chapter's event at the Little Haiti Cultural Complex. It brought together founders and leaders in tech with Black Ambition Prize winners, alongside partners including Venture Miami and Startup Grind.
Two years running, he directed strategy and production during the art world's biggest week in the Americas. He watched brands spend heavily with no credible way to prove the return. Art Basel is now Feel Sceen's flagship ROI model.
After earning her economics degree at Wharton, she joined a real-estate opportunity fund, working on projects worth tens to hundreds of millions of dollars. There she learned to defend a strategy in front of the room.
She helped launch a Sony Music-distributed label and built its lifestyle marketing department, landing partnerships with Hendrick's Gin, NetJets and Nespresso.
She led marketing and strategy for AFROPUNK, which grew from a Brooklyn festival into a global one with editions in Paris, London, Johannesburg and Salvador, Brazil. She sold live experiences to sponsors without the data that digital channels take for granted.
She held senior roles at Virtue, Vice's creative agency, and was managing director of R/GA's New York office.
Mojo hired her from R/GA in January 2023. Six months into her tenure, under her leadership, Mojo's "Girls Who Code Girls" won Gold for Digital Campaign of the Year at Ad Age's 2023 Small Agency Awards. Ad Age also quoted her on agencies investing in their own IP.
She ran Highsnobiety's U.S. business and its key client partnerships.
As EVP and GM North America at Highsnobiety, she personally led the agency's marketing strategy for Champion, built to increase the brand's enterprise value before its sale. In June 2024, HanesBrands agreed to sell Champion to Authentic Brands Group for $1.2 billion, with up to $1.5 billion in earnouts.
Building on her years as MD at R/GA and Mojo Supermarket and EVP/GM at Highsnobiety, she has led account relationships on brands such as Nike, Meta, Target, Old Navy and Estée Lauder, working directly with the brand team that decides whether experiential spend gets renewed.
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jalphy@feelsceen.comnichelle@feelsceen.comfeelsceen.comSome public pages list Jalphy under a former name. Career claims without a clipping are the founders' own. Logos belong to their owners and identify organizations named in the text. © 2026 NVIDIA, the NVIDIA logo, and NVIDIA Inception are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries.